Our Story Values Why Arete Our Team Awards FAQ
Home / About
Since 2007

We build web experiences that refuse to be average.

Toronto & Ottawa-based. 1,000+ projects shipped for B2B brands who'd rather be exceptional than easy to ignore.

"Don't be moderately successful."
16+
Years in business
1,000+
Projects delivered
2.2x
Avg. SEO traffic lift
5.0
Average client rating
Our story

Started in Toronto. Built for brands who wanted more.

2007 — Arete Soft Labs founded

Arete Soft Labs started with a simple frustration: too many agencies were shipping template sites and calling it strategy. We set out to build a studio that treated web design as a growth function, not a design exercise — every layout, every line of copy, every page load tied to a business outcome.

Nearly two decades later, we've grown from a Toronto studio into a team serving B2B companies across professional services, manufacturing, education, SaaS, and ecommerce — with a second home base in Ottawa. The mandate hasn't changed: build sites that make the right first impression and keep converting long after launch.

Today that means full-stack execution — web design, Shopify and Shopify Plus builds, WooCommerce, SEO, paid media, and branding — under one roof, with the same standard applied to a five-page site as a full ecommerce platform.

What we stand for

Four things we don't compromise on.

Speed with intent

Fast doesn't mean rushed. We move quickly because we plan properly.

Outcomes over output

A beautiful page that doesn't convert is a failed page. We design for results.

No template thinking

Every brand gets a strategy built around their business, not a recycled layout.

Transparent process

Clear timelines, clear reporting, clear pricing conversations. No black boxes.

Why Arete

Most agencies design pages. We design pipelines.

The difference shows up in the decisions we make before a single pixel gets placed — and in what happens after launch, when most agencies have already moved on.

Brands we've worked with
Recognition

Verified by the platforms that matter.

clutch
google
goodfirms
google
iso
Client feedback
★★★★★
"""Professional, responsive, and genuinely strategic. The site finally reflects the quality of our work."""
Dikshit S · Professional Services
★★★★★
""They understood our business, not just our website. The redesign paid for itself in new enquiries.""
Don B · Manufacturing
★★★★★
""From SEO to design, they delivered on every promise. Our organic traffic and leads both climbed.""
H.C. · Retail / E-commerce
★★★★★
""A real partner. They cared about outcomes, not just hitting a launch date. Highly recommend.""
Sohel P. · Services
Our team

Strategists, designers, developers, doers.

There isn't one person behind the work. Every project runs through a small, dedicated team — each responsible for a different part of getting it right.

Arete digital strategist team member

Digital Strategists

Define how the site should work, not just how it should look — what matters first, and where problems usually show up.

Arete web designer team member

Web Designers

Work through layout, spacing, and structure so every page feels clear and usable before development begins.

Arete developer team member

Developers

Handle the build — theme logic, custom integrations, and the parts that need to keep working as things scale.

Arete project manager team member

Project Managers

Keep everything organized — tracking progress, flagging issues early, and making sure feedback never gets lost mid-project.

Questions

What clients ask first.

We work with B2B clients across legal, finance, manufacturing, education, professional services, SaaS, and e-commerce. Most fall in the $1M–$10M revenue range, though we work outside it too.

It depends on scope — from a focused redesign to a full custom build with SEO and ongoing marketing. We give you a clear fixed quote after a short discovery call.

Yes. We build custom WordPress, Shopify, Shopify Plus, and WooCommerce — and choose the platform around your goals, not a default.

We have offices in Toronto and Ottawa, and serve clients across Canada and the United States.

EXCELLENCE
What it costs to do this right

Built for businesses ready to invest in real growth.

We don't build entry-level websites. Every project is custom-strategized, designed, and developed around your sales process — which means the investment reflects real business impact, not a template swap. We'll give you a clear, fixed quote after a short discovery call.

Request a Quote btn arrowBook a Call